From his office in Nevada, entrepreneur Dennis Hope has spawned a multi-million-dollar property business selling plots of lunar real estate at $20 (£10) an acre.
These are "truly unowned lands", he says. "We're doing exactly what our forefathers did when they came to the New World from the European continent."
"Truly unowned" as in "truly, a commons owned collectively by the native American tribes that were living there for thousands of years"?
Sheesh, when will they learn?