08 November 2007

DRM's Worst Nightmare: Profit

This is what will finish off DRM:

Killing DRM is saving digital music, reckons British retailer 7Digital. The company says DRM-free music sales now outnumber sales of DRM-enumbered music by 4:1 , and credits EMI with the shift.

Removing the locks and keys also helps shift albums, with 70 per cent of MP3 sales by value being full albums.

Music companies that fight the move to DRM-less music are fighting against profits - and their shareholders might not like that....

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