04 June 2008

Open Fashion

There is a theoretical framework (at least) around the fashion industry that supports the argument that nothing is an original idea. The fashion industry makes an excellent exemplar microcosm of this concept in action. Fashion trends gain popularity and then wane and over time different trends are re-appropriated (think the come back of fluro right now). When new ideas or concepts emerge if may become the next big trend if other designers analyse it, take influence from it and incorporate elements into their own works. Pretty soon this becomes a trend, and eventually a fashion convention.

But what if designers explicitly allowed this reuse and adaption? What if these kinds of activities and norms were formalised using the law as an instrument? What would this mean for the fashion industry?

Discuss....

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