08 May 2011

Another Business Model for Art: eBay

One of the things that I and others like to emphasise is that investigating new business models is crucial for the survival of art, artists and the companies that work with them. A signal failure to do that has led to the current excesses by the content industries, which have instead become fixated on increased enforcement of copyright laws that are simply unenforceable in the digital age.

Against that background, it's always heartening to hear about artists trying out new things - like this:

Hello, my name is Daniel and I make songs. You can see my stuff by typing "Dan Bull" into YouTube. I've decided to find out what my music is really worth so I'm sticking myself on eBay. The winning bidder will receive:

One song on any topic of your choice, written, performed and produced by Dan Bull. Duration: 2.30 - 3.30 approx. I will liaise with you via e-mail if there any specific details you wish to include in the song. You will be free to use and redistribute this song in any way you wish, however I reserve the right to do the same. The song will be delivered to you in MP3 format within 14 days of the winning bid.

Get bidding now, because this may never happen again. Love from Dan :) x

Well, I actually think it might well happen again - especially if people bid enough money for Mr Bull's song. This patronage/auction model clearly generalises to other forms of creativity, and is flexible enough to encompass all levels of production, from rank amateurs to the biggest names. Interesting stuff. (Via @tdobson.)

2 comments:

Anonymous said...

Seems he's got the solution for IP, too:
"You will be free to use and redistribute this song in any way you wish, however I reserve the right to do the same."

glyn moody said...

Indeed.