Facebook and the Race to the Top

On Open Enterprise blog.

Radical Openness

It's the new buzzword:

Yahoo Inc. is swinging the doors of its Web platforms wide open to let outside developers create applications across its network of sites and is radically stitching together its online services under the social profile concept.

The idea is to let the hundreds of millions of people who use its Web mail, instant messaging, calendar, photo management and other online services replicate the social experience that social networks like MySpace and Facebook have made so popular.

Facebook Does Collaborative Localisations

A novel approach to localisation:

They are picking and choosing markets (Spanish was opened first, two weeks ago; today German and French were launched) and asking just a few users to test out their collaborative translation tool. Once the tool is perfected and enough content has been translated, Facebook will offer users the ability to quickly switch the language on the site, per their preference.

Not hard to see this becoming more common.

Let Us Now Praise...Facebook

Facebook has been getting a lot of stick recently over its Beacon system, so I thought I'd be contrarian by pointing out what a good open source citizen the company is:

Facebook has been developed from the ground up using open source software, and we are proud to give back to the open source community through various open source projects.

It's generally taken for granted that Web 2.0 companies will be based on free software, but we hear far less about who does and who doesn't contribute back, which is a pity. (Via RedWriteWeb.)

More Micro Mobile Computers

I mentioned Everex's imminent Cloudbook a little while back, and now it's here:

The CloudBook, model CE1200V, showcases the Linux based gOS operating system and familiar applications from Mozilla, Skype, Google, Facebook, Faqly and OpenOffice.org. Available January 25th, the computer will be available at Walmart.com for $399.

Slightly different but also small and running GNU/Linux, is the LimePC:

The LimePC devices all run LimeOS, based closely on the LimeFree OS maintained by the LimeFree.org open source community. LimeOS is described as a full-screen HTML rendering environment that runs on top of a single-user Debian Linux OS and server stack. LimeOS and LimePC's LimeSuite applications are said to be designed to support multimedia and Web 2.0.

...

The LimePC products will ship "later in 2008" says THTF. The company expects the tiny M1 model to sell for $300. Although initially targeted at the Chinese market, THTF says the LimePC will appear in U.S. stores for the 2008 holiday season.

They just keep on coming.

Data Non-Ownership

There has been a bit of a kerfuffle over Robert Scoble's run-in with Facebook. In this clear-headed analysis, Ed Felten points out that the problem is everyone tries to frame it in terms of who owns the personal data on Facebook:

Once we give up the idea that the fact of Robert Scoble’s friendship with (say) Lee Aase, or the fact that that friendship has been memorialized on Facebook, has to be somebody’s exclusive property, we can see things more clearly. Scoble and Aase both have an interest in the facts of their Facebook-friendship and their real friendship (if any). Facebook has an interest in how its computer systems are used, but Scoble and Aase also have an interest in being able to access Facebook’s systems. Even you and I have an interest here, though probably not so strong as the others, in knowing whether Scoble and Aase are Facebook-friends.

How can all of these interests best be balanced in principle? What rights do Scoble, Aase, and Facebook have under existing law? What should public policy says about data access? All of these are difficult questions whose answers we should debate. Declaring these facts to be property doesn’t resolve the debate — all it does is rule out solutions that might turn out to be the best.

This is going to become an even bigger issue in the future - which makes sensible thinking about it all-the-more necessary and valuable.

The Art of Saying Sorry - Openly

Interesting piece in Forbes about CEOs learning to eat crow and enjoy it. Take Facebook's Zuckerberg, for example:

When Zuckerberg's apology surfaced, the protest's 70,000 or so privacy advocates still represented a relatively small seed of revolt--less than .2% of Facebook's 50 million plus members. Facebook's apology and changes to Beacon seem to have appeased that angry minority before it could swallow up the site.

That such a small group could pull a contrite message out of a chief executive also shows just how the Web can channel consumers' anger. And tech companies may be especially prone to those backlashes: Not only are tech customers particularly Web savvy, but the tech industry itself frequently sails into uncharted and--from a PR perspective--dangerous waters, says Waggener Edstrom's Neptune.

I think that much of this is due to the Internet culture, which is pretty much the same as that of the free software world. It's one that requires transparency and accountability; and when either of those is missing, it also requires apologies. Remember:

The people are the heroes now, behemoth pulls the peasants’ plow

Anti-Social Networks

Although I've joined a couple of social networks, it's purely for the sake of some digital anthropology: I've never actually *used* them. In part, this is because I've always found their dynamics slightly unhealthy - this binary business (yes/no) of accepting someone as a "friend" seemed pretty adolescent, frankly.

Now Cory Doctorow has skewered and dissected the key problems in one of his well-written analyses:

For every long-lost chum who reaches out to me on Facebook, there's a guy who beat me up on a weekly basis through the whole seventh grade but now wants to be my buddy; or the crazy person who was fun in college but is now kind of sad; or the creepy ex-co-worker who I'd cross the street to avoid but who now wants to know, "Am I your friend?" yes or no, this instant, please.

It's not just Facebook and it's not just me. Every "social networking service" has had this problem and every user I've spoken to has been frustrated by it. I think that's why these services are so volatile: why we're so willing to flee from Friendster and into MySpace's loving arms; from MySpace to Facebook. It's socially awkward to refuse to add someone to your friends list -- but removing someone from your friend-list is practically a declaration of war. The least-awkward way to get back to a friends list with nothing but friends on it is to reboot: create a new identity on a new system and send out some invites (of course, chances are at least one of those invites will go to someone who'll groan and wonder why we're dumb enough to think that we're pals).

That's why I don't worry about Facebook taking over the net. As more users flock to it, the chances that the person who precipitates your exodus will find you increases. Once that happens, poof, away you go -- and Facebook joins SixDegrees, Friendster and their pals on the scrapheap of net.history.

Thank You, FOSS

Via GigaOM, I came across a link to this love-letter to Facebook:

Thinking about it, I've rarely used a service that has brought me so much emotional satisfaction...connecting with good friends is a feel-good thing and it is this emotional value that makes Facebook hard to beat in terms of the gratification other services can provide. So much so, here I am even writing a thank you note to the service (I can't remember doing that for any service...I've written about how "cool" stuff is, or how useful some service might be...but "thank you"? Never).

Although I think that Facebook is interesting - but not unproblematic, especially its recent moves - I'd never see it in this light. But it set me wondering whether there was anything comparable for me - a place of digital belonging of the kind offered by Facebook. And I realised there was, but not one that was crystallised in a single service. Rather, I feel this same sense of "connecting with good friends" with respect to the much larger, and more diffuse free software community.

This isn't a new thing. Back in the early years of this century, when I was writing Rebel Code, I was astonished at how helpful everyone was that I spoke to in that world. That stood in stark contrast to the traditional computing milieu, where many was full of their own (false) self-importance, and rather too fixated on making lots of money.

It seems I'm not alone in this sense of hacker camaraderie:

The key thing here is that in all the details, spats, debates, differences in direction and nitty-gritty, it is easy to forget that the core ingredients in this community are enthusiastic, smart, decent people who volunteer their time and energy to make Open Source happen. As Open Source continues to explode, and as we continue to see such huge growth and success as it spreads across the world and into different industries, we all need to remember that the raw ingredients that make this happen are enthusiastic, smart, decent people, and I for one feel privileged to spend every day with these people.

To paraphrase W.H.Auden:

Thank You, Thank You, Thank You, FOSS.

Facebook Goes Corporate

Here's an important straw in the wind:

Content-oriented Facebook Applications may now easily be developed using the Alfresco platform. This means that enterprise content management capabilities can be mixed with the social graph of Facebook.

The first of many.

MySpace and Bebo Back OpenSocial: Oh My!

This open stuff is getting popular:

MySpace and Bebo, two of the world’s largest social networking sites, today joined a Google-led alliance that is promoting a common set of standards for software developers to write programs for social networks.

As that nice Mr Schmidt explains:

“The most important principle about openness is that everyone is invited to join,” said Eric E. Schmidt, Google’s chief executive.

Got that, Facebook?

Beyond the gPhone: the gPC

On Thursday, WalMart begins selling the Everex Green gPC TC2502, a $198, low-power, Linux-based PC designed primarily for running Web 2.0 applications.

When users first fire up their gPC, they'll get a Mac-like desktop with a series of program icons "docked" across the bottom. The icons are bookmarks to popular and useful Web 2.0 services from Google and other vendors. There are icons for Google Docs, Gmail, Google Maps, and YouTube, for example, as well as Meebo, Facebook, and Wikipedia. Sprinkled into the lineup are some non-Web-based apps, like Skype and Gimp, but the novice user won't know, initially, which are local applications and which are Web services.

There are two really interesting things here.

One, of course is the price, which would be impossible with Microsoft Windows. The second is the way the manufacturer is trying to create a machine whose software is based around Web apps. One important aspect of this approach is that it decouples user software from the underlying operating system. So the fact that this machine is running GNU/Linux is almost at the level of what BIOS it uses.

As Google fills out its SaaS vision, so we can expect more of these extremely lean machines, for equally lean prices - and increasingly lean times for Microsoft.

Update: Apparently, this is on older Windows machine, but with a leaner OS. Why?

“Windows Vista has its own market, but it’s not on the $200 end. Those experiences aren’t good. Our Vista Basic units were selling well at $498, but it was the highest return rate ever, because the client was so heavy” and overwhelmed the hardware capabilities. To Kim, the message is Windows needs the power of a premium machine.

And as The Innovator's Dilemma teaches us, the premium market is *always* cannabalised by the cheaper models as they gain more capabilities for the same cost.

In the Battle of the Platforms, Openness Decides

It feels strange to find myself in agreement with Steve Ballmer (eek), but I, too, find all these social networking sites rather faddish. That's not to say they won't settle down into an important role, but the gold-fever mentality (how many zeros is Facebook worth today? I do find it hard to keep up) seems destined for a dotcom-type deflation.

That notwithstanding, this is interesting, and important:

MySpace is gearing up to launch MySpace Platform, according to a number of third party developers who’ve been contacted for input on the product.

...

Suddenly Facebook, with nearly 5,500 third party applications, has significant competition around their platform - Within a month both MySpace and Google ... will probably have launched their own services. Platform competition is great for developers, but it also means they need to create and maintain separate code for each platform they choose to play on.

Well, one factor that will doubtedly affect that decision is the openness of the platform. After all, which would you rather code for: one that locks you in and tells you what to do, or one that doesn't?

RSS as the Lubricant of Openness

Facebook creaks open a little more - and RSS is the lubricant. (Via TechCrunch.)

Open Bebo: Boss Still Doesn't Get It

Well, it had to happen:

Social networking site Bebo is likely to follow Facebook's lead and open up its site to developers to create applications that work within the site.

Mind you, the following comment is so wide of the mark, that it makes you wonder whether Michael Birch, Bebo's chief executive, really understands why he's opening up, and what it really means:

"Obviously in social networks there's this conflicting thing of control, of being a closed network and us making all the money, and then opening up to the greater good of the social network.

No, no, no: opening up is how you make even more money, you twit. (Via Antony Mayfield).

In Your Face

Has everyone gone Facebook mad? It certainly seems so, and apparently I'm not the only one to think so. But whatever your views of Facebook now, it looks increasingly likely that it's going to be very big.

As I mentioned recently, the first sign that it had aspirations to being more than just another social network was when it opened up its platform. Now, it has underlined the platform aspect by purchasing Parakey.

Who? you might well say. Well, this might give you a hint of why it's an interesting move:

Parakey is intended to be a platform for tools that can manipulate just about anything on your hard drive—e-mail, photos, videos, recipes, calendars. In fact, it looks like a fairly ordinary Web site, which you can edit. You can go online, click through your files and view the contents, even tweak them. You can also check off the stuff you want the rest of the world to be able to see. Others can do so by visiting your Parakey site, just as they would surf anywhere else on the Web. Best of all, the part of Parakey that’s online communicates with the part of Parakey running on your home computer, synchronizing the contents of your Parakey pages with their latest versions on your computer. That means you can do the work of updating your site off-line, too. Friends and relatives—and hackers—do not have direct access to your computer; they’re just visiting a site that reflects only the portion of your stuff that you want them to be able to see.

Interested? You should be.

In explaining Parakey, Ross cuts to the chase. “We all know ­people…who have all this content that they are not publishing stored on their computers,” he says. “We’re trying to persuade them to live their lives online.”

"Live their lives online": well, that explains why Facebook bought the outfit. Among other things, Parakey will let Facebook users twiddle endlessly with their profiles even when they're offline.

Oh, and that "Ross" is Blake Ross, one of the moving forces behind Firefox. Parakey is based on Firefox technology, and will be (partly) open source. Assuming that Facebook keeps those parts open source (and it's hard to see how it could avoid doing so without rewriting the code from scratch), that means that Facebook could well become something of an ally for free software.

Well, I suppose that's a good reason to join the Facebook stampede.

It's the Platform, Stupid

If you needed proof that operating systems were really irrelevant these days, try this:

When Facebook announced its platform, a set of application programming interfaces (APIs) and services that allow outside developers to inject new features and content into the Facebook user experience, Facebook, in essence, became the Social Operating System. Historically, the creation of an operating system, or a platform, has led to a new economy which includes a marketplace of applications.

The AppFactory provides funding, technical and business resources to help entrepreneurs identify, build, and monetize the next generation of applications. Since AppFactory investments are really bets on people and concepts, Bay will use an aggressive timeline and fast-track approach to awarding AppFactory funding. An entrepreneur's time is best spent developing the application and experimenting with variables that affect adoption, virality, and usage, while exploring reasonable theories about monetization.

That is, we're no longer looking at the OS-independent browser as a platform, but as a browser-independent social network as a platform - insulating the user even further from the operating system. What's next, an ecosystem based around a Facebook app? (Via TechCrunch.)

Opener Than Thou

What's interesting about the news that LinkedIn is going to "open up" is that it is happening as a direct result of competitive pressure:

He told me that over next 9 months LinkedIn would deliver APIs for developers, ostensibly to make it more of platform like Facebook, and create a way for users who spend more time socially in Facebook to get LlinkedIn notifications.

In other words, once somebody in a space starts opening up, its competitors simply have no choice but to follow if they want to keep the developers with them - absent unnatural constraints like lock-ins born of long-standing monopolistic behaviour....

MySpace - Closed, Facebook - Open

A little simplistic, perhaps, but it captures the spirit of the direction of both outfits, I think. Certainly, Facebook's decision to provide an API to third-party developers should provide a perfect test of the closed vs. open approach. I don't use either, but my money's (obviously) on Facebook. Should be interesting.

Welcome to the World of Social Network Churn

Being an old fogey, I don't care much about all these new-fangled social networks (even LinkedIn seems overly, well, chummy for my tastes). But they're undeniably important, especially for those young people. However, I think we are about to enter a new phase for social networks that is going to leave a lot of people - investors in particular - feeling queasy.

Looking past the vertiginous growth rates mentioned here, the real killer is at the end:

Bebo’s traffic share rose threefold in the year to April while MySpace grew around two and a half times, Hitwise found, with the former poised to overtake MySpace this month, having ranked number one for the last three weeks. But it’s Facebook that now seems to be the hottest property. Anecdotally, many of my friends who had only just discovered MySpace have now upped and left for the more structured communication confines of Facebook, where they are better able to reconnect with old classmates and colleagues.

I predict that this fickleness will be a defining feature of a world that is predicated on being a memeber of what's hot, and not being a member of what's not.

Welcome to the world of social network churn.