So talking about a coming digital future, or a digital transformation, is to ignore the evidence that it has already happened. Why do I think we are getting this wrong? Why do I believe we need to change direction as a matter of urgency? It’s quite simple. Because we have analogue attitudes in a digital age.
We don’t even have the basics in place to protect creative work. Whether it’s shoplifting at HMV or pirating the same movie online, theft is theft.
Er, what was that about analogue attitudes in a digital age, James....?
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I think he needs a good chat with Glyn...
ReplyDeleteI'm just waiting for the call...
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