OK, so I may be well behind the times, but I still found this rather amazing when I came across it. Not so much for what it is - a version of Google Answers - but for the fact that Amazon is doing it.
Google I can understand: its Answers service is reaching the parts its other searches cannot - a complement to the main engine (albeit a tacit admission of defeat on Google's part: resorting to wetware, whatever next?). But Amazon? What has a people-generated answer service got to do with selling things? Come on Jeff, focus.
Cool name, though.
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