Google Strives for More Openness...

...says the BBC.

And about bloomin' time too: the cognitive dissonance between what the company enables externally - opening up all kinds of conversations, both human- and machine-based - and what the company enforces internally, like clamping down hard on staff who blog, is becoming downright painful.

Indeed, it will be hard to believe that Google really gets it until it starts to practice what millions of its customers already know: that the future belongs to openness.