A PLoS blog post provides some examples of the Creative Commons' Attribution Licence being used in anger. The idea here, of course, is that you are free to re-use material licensed in this way - if you give proper attribution. The blog lists a few examples of saints who do - and one sinner who doesn't.
Naming and shaming is an important way to police this kind of (ab)use, and should be a routine part of the way the Attribution Licence is used.
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