Signs of Bubbledom, Part 43

As an old-timer going back well over a decade into the mists of Internet time, I recall shaking my head over some poor fool paying $7.5 million for the domain business.com; the argument was, if I recall correctly, that it would "obviously" become the single most important site for business. If you visit the site today, it is a totally anonymous business search engine that Alexa currently assigns the staggeringly high rank of 1,860. Well, that was a bargain, wasn't it?

But as they say, those who cannot remember the past are condemned to repeat it, and here we go again:

John Gotts recently committed to purchasing Wiki.com for $2.86 million. Powered by MindTouch, Wiki.com provides further validation that wikis are moving into the mainstream. With its easily identifiable name, thousands of people are visiting the site daily without the aid of a search tool, signaling increasing interest in the technology and the value of a domain that drives natural traffic.

I don't think so, John. Still, look on the bright side: you could always sell the domain to Business.com. (Via TechCrunch.)