Who's Zuning Who?

Here's a nice thought:

We're figuring out that DRM isn't the best way to buy. And Microsoft can put the nail in the coffin in two, three, or five years when they end support for Plays For Sure formats--making sure all those tunes you bought while they were trying to attack Apple with Plays For Sure are just money wasted. In a few years, when we're all enjoying digitally watermarked music that, while it can't be plopped onto an illegal sharing site, can be played on any device, shared with a few friends or family members thanks to well-formed personal-use exemptions in U.S. copyright law, and inexpensive, flexible-format digital music stores give us no incentive to pirate music from seedy, virus- and porn-infested sharing sites, we'll look back on the Zune as the moment we all shook off our digital music stupor and said, "Whoa, wait a second. Why would we pay for this?"