10 January 2007

Love and the Long March Spirit

John Battelle calls search engines "databases of intentions"; in this respect the top ten lists of queries say a lot about us. Interesting, then, to compare the top Western engine with the leading site for the East - Google vs Baidu.

Here's the Google list for "What?"

1. what is hezbollah
2. what is carisoprodol
3. what is acyclovir
4. what is alprazolam
5. what is tramadol
6. what is ajax
7. what is hydrocodone
8. what is vicodin
9. what is xenical
10. what is xanax

I think we can spot a certain trend here. Meanwhile, here's Baidu's list:

1. What is love?
2. What is the Long March spirit?
3. What is a blog?
4. What is dual-core?
5. What is 3G?
6. What is harmonious society?
7. What are futures? (stocks)
8. What is a trojan horse? (software)
9. What is happiness?
10. What is an ecosystem?

Maybe that's what we need in the West: more people searching for love and the Long March spirit.

2 comments:

  1. Wow. Pharmaceuticals vs. philosophy. I'm not entirely sure what those lists say about Western society, but I'm pretty sure it isn't complimentary. I sure wish more people in the US were searching for definitions of a harmonious society.

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