1: What is “Open Healthcare”?
The nature of the Internet as a means of disseminating health media is changing. The first wave of online technology enabled organizations to extend their topdown, “command and control” communication methods to a new channel. But a new wave of open publishing technology now enables any individual, with or without professional training, to communicate with global audiences to share health-related information and opinions.
This communication occurs through multiple formats, including blogs, podcasts, wikis, message boards, videocasts, collaboration, community and review sites, as well as other forms of social media and peer-to-peer services. This grassroots media continues explosive growth with or without permission or endorsement from established healthcare institutions. Healthcare is entering a “New Era”, foretold by the Cluetrain Manifesto (http://cluetrain.com/), which greatly inspired this “open healthcare” movement.
(Via James Governor's Monkchips.)
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