Reindorp said the move could help Microsoft's effort, loosening the tight bonds between the iTunes store and the iPod.
"This does open things up a little bit," Reindorp said. "It potentially makes the competition more on a device-to-device or service-to-service basis. It will force the various services to really innovate."
Hmmm: now that's interesting. Microsoft reckons that opening things up is a good thing, because it will help it fight Apple on the basis of innovation. So how about if we "opened up" office formats, by opting for the vendor-neutral ODF?
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