Opening Up Advertising

As the post below indicates, one reason that open content strategies are working is that online advertising is increasingly profitable (just ask Google). Further proof that advertising is evolving rapidly is the rise of OpenAds, one of open source's better-kept secrets. Here's a piece by Matt Asay with some useful background:

OpenAds is one of the most interesting open source projects/companies on the planet. Period. It's an open source ad server. Like Doubleclick without the lock-in or fees. In other words, open source. 100% GPLv2. I guess it should be no surprise that the world's most popular ad server, powering Web 2.0 business models, is open source, just as the LAMP stack is the technological basis for Web 2.0 sites/services.

Amazingly, OpenAds is British, too.