The Everex Effect

Following extensive product testing, Everex had taken the innovative step of including OpenOffice.org software on a range of PCs for sale through the WalMart chain. The eco-friendly range was launched in July, aimed at the US 'back to school' market, with a price tag of just $298.

Conference delegates watched a message from John Lin, General Manager, Everex: "On July 18th 2007, Everex launched its first 'Back to School' PC with OpenOffice.org 2.02 into WalMart stores throughout the United States. The response was fantastic. Not only did Everex receive rave reviews in the media, but consumer interest resulted in a three-fold increase in web traffic to everex.com. Feedback from WalMart was also very positive: they have requested all our future units include OpenOffice.org productivity software. Everex would like to thank everyone involved in OpenOffice.org for their help and support, and congratulations again for providing the world with such a wonderful product."

This is all it needs: for PC vendors to offer systems with OpenOffice.org, and ones identical in every respect except with Microsoft Office instead - for an extra $50 (I'm guessing how much they really pay for Office). Now, that might not seem like a huge saving, but it's big enough to drive millions of people to opt for OpenOffice.org.