Willy Nilly, Ageing Rocker Gets With It

Sir Cliff Richard, Tony's bosom pal, was one of the leading, er, lights in the effort to extend the sound copyright to a mere 95 years, instead of the current 50. Happily, that failed, but it's nonetheless surprising to see the music of the said musical knight being used for a nice bit of innovative thinking from EMI, one of the few music companies that seems to get it:

Benefiting from one of the first new digital directions from the new owners of EMI, from today, his latest album Love, The Album, goes for sale via online pre-order at £7.99 - with the price dropping the more fans make the purchase. The collection has a floor minimum of £3.99 and, no matter when a customer pre-ordered, they'll only pay the lowest final price.