Letting Floggers Go Hang

This seems pretty unexceptionable, if a little hard to police consistently:

Under laws due to come into force at the beginning of next year, but likely to be delayed until April for the UK, companies posing as consumers on fake blogs, providing fake testimonies on consumer rating websites such as TripAdvisor, or writing fake book reviews on Amazon risk criminal or civil liability.

What's interesting is that blogging and its attendant problem of fake blogging - aka flogging - is considered important enough to warrant pan-European legislation of this kind. Gosh, we must be doing something right.