Founder Addy Feuerstein has described AllofMe in the following way:
“The idea is that if I or someone else has a picture that includes my son, alone or with friends, I or anyone else will be able to tag the people in the picture and transform these digital assets into part of my sons. When he grows up and takes control over his own timeline, he will have a timeline of tagged material from his childhood…We will also transform the timeline created by each person into a video movie, through a widget on an internet site [and] enable comparison of your timeline with that of your acquaintances, or chronological data files. For instance, you will be able to compare your own timeline with historical events of Time, and see where you were when some important world event occurred.”
I'm not sure about the company, but I think the idea is important, because it hints at a further key property of Mashup 2.0, where it becomes possible to use pre-existing meshes in richer ways.
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