But the issue of scaling goes much deeper, as this short but insightful post indicates:
The world has been scaling radically since the Web first came on the scene. But the success of large, open-ended collaborations -- a robust operating system, a comprehensive encyclopedia, some "crowd-sourced" investigative journalism projects -- now is not only undeniable, but is beginning to shape expectations. This year, managers are going to have to pay attention.
Moreover, it points out exactly why scaling is important - and it turns out to be precisely the same reason that open source works so well (surprise, surprise):
The scaling is due to the basic elements in the Web equation: Lots of people, bazillions of pieces of information, and gigabazillions of links among them all. As more of the market, more of the supply chain, and more of the employees spend more of their time online, the scaled world of the Web begins to set the agenda for the little ol' real world.