Embarrassed by DRM

Here's a telling comment:

The point behind all this is, of course, to conceal the very existence of DRM from the user – Microsoft is so keen on this that it won't use the term itself at all. The vast majority of iTunes users have no idea their content is being "protected" through Apple's FairPlay DRM, and while a vocal minority seem to be driving the music world away from DRM'd music, it's hard to imagine Hollywood (or Bollywood) being so keen on sharing their labours.

Ergo, we need to shout about the presence of DRM from the rooftops: the more people know about it, the more they will dislike it, as Microsoft well understands....