According to Ms Eberlein, the term “human flesh search engine”, a literal translation of the Chinese, was first coined in 2001 when an entertainment website asked users to track down film and music trivia.
With 210 million Chinese wired up to the internet, it was a powerful concept. It quickly caught on and came to be used as a tool to punish the perpetrators of extra-marital affairs, domestic violence and morality crimes.
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