While MSI told us a few months back that Wind netbooks running SuSE Linux saw 4x higher return rates than that of XP machines, Dell has had quite the opposite experience with its Inspiron Mini 9 offering with Ubuntu. “A third of our Mini 9 mix is Linux, which is well above the standard attach rate for other systems that offer Linux. We have done a very good job explaining to folks what Linux is,” says Dell’s Jay Pinkert.
Dell attributes part of the Linux growth to competitive pricing on the Ubuntu SKUs. “When you look at the sweet spot for this category it is price sensitivity, and Linux enabled us to offer a lower price entry point,” added Dell senior product manager John New.
The key point here is that the manufacturer must make it clear what the customer is getting for the super-low price. Kudos to Dell that they seem to have managed that.
Oh, and could we please have less whining by other netbook manufacturers about their GNU/Linux sales, since it might well be your *own* fault, not that of free software...