imagine this: when you start your degree, you sign up to the 100 quid a year subscription plan (maybe with subscription waiver while you’re still an undergrad). When you leave, you get a monthly degree top-up. Nothing too onerous, just a current awareness news bundle made up from content related to the undergrad courses you took. This content could be produced as a side effect of keeping currently taught courses current: as a lecturer updates their notes from one year to the next, the new slide becomes the basis for the top-up news item. Or you just tag each course, and then pass on a news story or two discovered using that tag (Martin, you wanted a use for the Guardian API?!;-)
Having the subscription in place means you get 100 quid a year per alumni, without having to do too much at all…and as I suspect we all know, and maybe most of us bear testament to, once the direct debit is in place, there can be quite a lot of inertia involved in stopping it…
But there’s more - because you also have an agreement with the alumni to send them stuff once a month (and as a result maybe keep the alumni contacts database up to date a little more reliably?). Like the top-up content that is keeping their degree current (err….? yeah, right…)…
…and adverts… adverts for proper top-up/CPD courses, maybe, that they can pay to take…
…or maybe they can get these CPD courses for “free” with the 1000 quid a year, all you can learn from, top-up your degree content plan (access to subscription content and library services extra…)
Or how about premium “perpetual degree” plans, that get you a monthly degree top-up and the right to attend one workshop a year “for free” (with extra workshops available at cost, plus overheads;-)
Quick: put this man in charge of the music industry....
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