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Showing posts with label distributed marketing. Show all posts
Showing posts with label distributed marketing. Show all posts
29 January 2009

More Evidence that File Downloaders Buy *More*

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One of the central fallacies in the argument that sharing is bad for business is the idea that every file downloaded is a sale lost. In fac...
10 December 2008

The Impact Mozilla Challenge

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One of the reasons that Mozilla is so important is that it is at the forefront of open source marketing – using the community to help move t...
14 November 2008

Spreadthunderbird is Go

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One of the reasons that Firefox has been successful is the extraordinary way that users have been mobilised as part of a vast, global market...
16 November 2007

Spreading the News About SpreadFirefox 2.0

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One of the most innovative and successful aspects of Firefox has been its distributed marketing approach centred on the SpreadFirefox site. ...
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About Me

Glyn Moody
writer (Rebel Code, Digital Code of Life, Walled Culture - free ebook https://walledculture.org/the-book/), journalist, blogger. on #openness, the #commons, #copyright, #patents and #DigitalRights. email: glyn.moody@gmail.com
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