Showing posts with label 23andme. Show all posts
Showing posts with label 23andme. Show all posts

21 February 2008

Welcome to ... The Spittoon

Last night I had the pleasure - and privilege - of attempting to hack the minds of a roomful of young scientists. It was my usual Digital Code of Life riff, and in the course of preparing my thoughts I wandered over to the 23AndMe site. This, you will recall, is:

a web-based service that helps you read and understand your DNA. After providing a saliva sample using an at-home kit, you can use our interactive tools to shed new light on your distant ancestors, your close family and most of all, yourself.
It is also the company set up by the wife of one of the Google founders - you can join the dots yourself.

But one thing I'd not come across before was the company's blog - called, rather charmingly, The Spittoon....

23 May 2007

Googling the Genome, Part II

23andMe is a privately held company developing new ways to help you make sense of your own genetic information.

Even though your body contains trillions of copies of your genome, you've likely never read any of it. Our goal is to connect you to the 23 paired volumes of your own genetic blueprint (plus your mitochondrial DNA), bringing you personal insight into ancestry, genealogy, and inherited traits. By connecting you to others, we can also help put your genome into the larger context of human commonality and diversity.

Toward this goal, we are building on recent advances in DNA analysis technologies to enable broad, secure, and private access to trustworthy and accurate individual genetic information. Combined with educational and scientific resources with which to interpret and understand it, your genome will soon become personal in a whole new way.

Nothing special there, of course. What makes this news is the following:

Google said it had invested $3.9 million in the company, called 23andMe Inc., giving the Mountain View, California-based Google a minority stake in the start-up, according to a filing with the U.S. Securities and Exchange Commission.

I wrote about this three years ago, but purely theoretically. Be very afraid. (Via TechCrunch.)