From Fair Dealing to Fair Sharing
What's interesting about the site "I Wouldn't Steal" is not so much the message - that downloading files is not the same as stealing handbags - but that a political party, albeit the Greens, has created it, along with a neat little YouTube video to get the message across. In other words, it marks a move from a purely passive resistance to the media conglomerates' continuing efforts to re-write the law to suit themselves, to a more militant one that strives to get alternative viewpoints across.
I think this is important, because at the moment the general public is very confused about copyright (and intellectual monopolies in general). That suits the content companies, and shows that the way forward is by educating people so that they can understand what the deeper issues are.