There has been a bit of a kerfuffle over Robert Scoble's run-in with Facebook. In this clear-headed analysis, Ed Felten points out that the problem is everyone tries to frame it in terms of who owns the personal data on Facebook:
Once we give up the idea that the fact of Robert Scoble’s friendship with (say) Lee Aase, or the fact that that friendship has been memorialized on Facebook, has to be somebody’s exclusive property, we can see things more clearly. Scoble and Aase both have an interest in the facts of their Facebook-friendship and their real friendship (if any). Facebook has an interest in how its computer systems are used, but Scoble and Aase also have an interest in being able to access Facebook’s systems. Even you and I have an interest here, though probably not so strong as the others, in knowing whether Scoble and Aase are Facebook-friends.
How can all of these interests best be balanced in principle? What rights do Scoble, Aase, and Facebook have under existing law? What should public policy says about data access? All of these are difficult questions whose answers we should debate. Declaring these facts to be property doesn’t resolve the debate — all it does is rule out solutions that might turn out to be the best.
This is going to become an even bigger issue in the future - which makes sensible thinking about it all-the-more necessary and valuable.