Clouds on the Cloud Horizon

Following my post about RMS's doubts about clouds, Stan D. Freeman has kindly pointed me towards the growing kerfuffle over iGoogle's new format in the US, and how everyone is now redefining themselves as Brits (sounds a good move to me).

As Stan points out, this neatly underlines exactly the point that RMS was talking about: once in the cloud, you are in the lap of the gods (or something like that). It seems that Google is forgetting the first rule of Web 2.0: users rule. Why not just let people *choose* what they want? Isn't that supposed to be the way we do things around here?