Coming Down Hard - in Favour of Downloads

A study about downloading finds:

Music companies need to stop resisting and accept that illegal downloading is a fact of 21st-century life

...

"The expectation among rights holders is that in order to create a success story, you must reduce the rate of piracy," Garland said. "We've found that is not the case."

The authors of the study argue that music rights holders need to find "new ways" and "new places" to generate income from their music, rather than chasing illegal downloads – for example, licensing agreements with YouTube or legal peer-to-peer websites. In other words, they ought to do the musical equivalent of giving away free ice-cream and selling advertising on the cones.

So far, so boring - I and others have been writing this stuff far ages. Except for one tiny detail: the study comes not from deranged bloggers like me, or crypto-communists bent on underming the entire capitalist system, but was conducted

by the MCPS-PRS Alliance and Big Champagne, an online media measurement company.

In other words, *their own research* shows that their *fight* is hopeless. Will they listen? Don't hold your breath....