Chinesepod's Milestone

Today marks a milestone for the innovative language-learning site Chinesepod: it has published its 1000th Mandarin lesson. Those not familiar with the Chinesepod phenomenon will be surprised to learn that the lesson, like the other 999, is freely available: for Mr. Chinesepod, the Shanghai-based Dubliner Ken Carroll, is a connoisseur of the Web 2.0 world. He understands that in the digital age, the secret to making money is to give away the entry-level stuff to attract interest and build a vibrant community, and then to make money by offering premium content to people who are already know the value of your free resources.

Chinesepod's methods have been widely copied, something that Carroll, to his credit, is remarkably relaxed about. In any case, the Chinesepod family has already grown to include a Frenchpod, Spanishpod and Italianpod, with Russian, Arabic and German versions in the works.

Carroll obviously understands that its not the basic idea - of using downloadable lessons, interactive resources and message boards - that counts, but the execution. Speaking as one of the many tens of thousands of poddies who eagerly await their daily ration of digital Chinese, French, Spanish and Italian, I can attest to the fact that Carroll and his superb team certainly deliver.

Indeed, looking back over the last 1000 lessons, I'd go so far as to say that it's not so much that Chinesepod has *passed* a milestone, but that it *is* a milestone in language learning. Here's to the next 1000, Ken.

The Hive Mind Buzzes - and Stings

The Bubble Generation Strategy Lab (there, and you thought it was just a blog) was recommended to me by Chinesepod's Ken Carroll. It's interesting stuff, but I must confess a certain ambivalence.

Clearly this Umair is a bright chap, it's just that occasionally I cannot understand a word he is saying - and this is not a problem I normally have with, well, much.

On the other hand, some of his postings are right on the button. To wit: this one, on the "New Bourgeoisie". Or is it just because he has the guts to criticise the otherwise untouchable la Dyson?

E-commerce 2.0 Re-visited

A little while back, when I was musing upon e-commerce 2.0, I mentioned Chinesepod.com. Now I've gone the whole hog, interviewing the enterprising Ken Carroll, its creator, for the Guardian. I'd also recommend taking a look at Japanesepod101.com, newly-revamped, which is another fine example of e-commerce 2.0, and directly inspired by Chinesepod.

E-commerce 2.0

It is striking how everybody is talking about Web 2.0, and yet nobody seems to mention e-commerce 2.0. In part, this is probably because few have managed to work out how to apply Web 2.0 technologies to e-commerce sites that are not directly based on selling those technologies (as most Web 2.0 start-ups are).

For a good example of what an e-commerce 2.0 site looks like, you could do worse than try Chinesepod.com (via Juliette White), a site that helps you learn Mandarin Chinese over the Net.

The Web 2.0-ness is evident in the name - though I do wish people would come up with a different word for what is, after all, just an mp3 file. It has a viral business model - make the audio files of the lessons freely available under a Creative Commons licence so that they can be passed on, and charge for extra features like transcripts and exercises. The site even has a wiki (which has some useful links).

But in many ways the most telling feature is the fact that as well as a standalone blog, the entire opening page is organised like one, with the lessons arranged in reverse chronological order, complete with some very healthy levels of comments. Moreover, the Chinesepod people (Chinese podpeople?) are very sensibly drawing on the suggestions of their users to improve and extend their service. Now that's what I call e-commerce 2.0.