Why the ICC Report Makes Me Ick

I have restrained myself from writing much about the ICC's "Building a Digital Economy" report, because I knew it would make me too cross. Fortunately, someone who is rather calmer me than me has done a better job than I would with some careful, rigorous analysis.

I urge you to read the whole thing, since it points out really well the huge holes in the report's logic and methodology. But there's one paragraph I'd like to pull out:

Most telling is the fact that the ICC report states that cinema ticket sales are also dropping, and seems to blame piracy for that. However, the MPAA has recently reported that global ticket sales are at an all-time high, with a global increase of 30% since 2005! More importantly, there is a lot of investment going into the industry, which indicates that it is very healthy. The MPAA reports that the number of digital 3D screens in Europe has grown from 0 in 2005, to 3,495 in 2009. That is hardly an industry affected by piracy.

I really think this is key: people are re-discovering both cinema and live music (something I've written about extensively on this blog). The fact that these are ignored is why the latest report is not just wrong, but completely wrong-headed. It perversely ignores the fundamental shifts in people's taste that the industry needs to understand and build upon.

And that's what really makes me sick: the fact that the media companies doesn't even want to acknowledge that it actually has a huge opportunity, but prefers instead to try to blame ordinary users for sharing and thus promoting their content.

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Al Jazeera Gets It, Most Media Companies Don't

Welcome the Al Jazeera Creative Commons Repository

On this site you will find select broadcast quality footage that Al Jazeera has released under various Creative Commons licenses. Through Creative Commons licensing, you are able to legally share and reuse our footage.

What Al Jazeera understands is that you *want* people to copy and share your stuff: that's how you build influence. Locking content away is a sure method to *diminish* your role in the conversation. That's why most Western media companies are doomed to become irrelevant if they don't follow Al Jazeera's lead.

O Tell Me the Truth about... the Telecoms Package

On Open Enterprise blog.

Striking Back Against the Three-Strikes Rule

As I noted yesterday, the idea of banning people from the Internet after "three strikes" is both outrageous and unworkable. One reason advanced for the latter is that people may be piggybacking on your wireless router, so they get the files and you get the blame.

That may well be true, but I find this rather weak as a potential defence, since it means that you would need to leave your router open, which many would be chary about. But I've just realised that there's a way to do this that goes beyond simply leaving it open and hoping: you join the Fon community, which is all about opening up your router in a controlled way. What's even better, is that it's backed by none other than BT in the UK:

BT and FON have joined forces to create a Wi-Fi community that allows its members to connect for free to thousands of places around the UK and the world, by simply sharing some of their Internet connection at home.

This tie-up with BT always struck me as masterly, because it meant that Fon was suddenly "official", and not some wild hacker thing that ought to be shut down. And yet shutting it down is the only way you could stop strangers from downloading copyright material through your shared connection.

So the three-strikes idea comes down, in part, to this: whether the UK government really wants to scupper BT's attempts to provide "Wifi for everyone", as it puts it, to keep a few lazy media companies quiet for a while - until they realise that plan 'C' has failed too.

Flash: Now With Improved Evilness

I've always said that Flash was turning the Internet into television, and now here's the final proof I was right:

But the big seller for Adobe is the ability to include in Flash movies so-called digital rights management (DRM) - allowing copyright holders to require the viewing of adverts, or restrict copying.

"Adobe has created the first way for media companies to release video content, secure in the knowledge that advertising goes with it," James McQuivey, an analyst at Forrester Research said.

Content publishers are promised "better ways to deliver, monetize, brand, track and protect video content".

Interesting, of course, that no benefits for the user are mentioned here.

Pure evil.