Open Bebo: Boss Still Doesn't Get It

Well, it had to happen:

Social networking site Bebo is likely to follow Facebook's lead and open up its site to developers to create applications that work within the site.

Mind you, the following comment is so wide of the mark, that it makes you wonder whether Michael Birch, Bebo's chief executive, really understands why he's opening up, and what it really means:

"Obviously in social networks there's this conflicting thing of control, of being a closed network and us making all the money, and then opening up to the greater good of the social network.

No, no, no: opening up is how you make even more money, you twit. (Via Antony Mayfield).

In Your Face

Has everyone gone Facebook mad? It certainly seems so, and apparently I'm not the only one to think so. But whatever your views of Facebook now, it looks increasingly likely that it's going to be very big.

As I mentioned recently, the first sign that it had aspirations to being more than just another social network was when it opened up its platform. Now, it has underlined the platform aspect by purchasing Parakey.

Who? you might well say. Well, this might give you a hint of why it's an interesting move:

Parakey is intended to be a platform for tools that can manipulate just about anything on your hard drive—e-mail, photos, videos, recipes, calendars. In fact, it looks like a fairly ordinary Web site, which you can edit. You can go online, click through your files and view the contents, even tweak them. You can also check off the stuff you want the rest of the world to be able to see. Others can do so by visiting your Parakey site, just as they would surf anywhere else on the Web. Best of all, the part of Parakey that’s online communicates with the part of Parakey running on your home computer, synchronizing the contents of your Parakey pages with their latest versions on your computer. That means you can do the work of updating your site off-line, too. Friends and relatives—and hackers—do not have direct access to your computer; they’re just visiting a site that reflects only the portion of your stuff that you want them to be able to see.

Interested? You should be.

In explaining Parakey, Ross cuts to the chase. “We all know ­people…who have all this content that they are not publishing stored on their computers,” he says. “We’re trying to persuade them to live their lives online.”

"Live their lives online": well, that explains why Facebook bought the outfit. Among other things, Parakey will let Facebook users twiddle endlessly with their profiles even when they're offline.

Oh, and that "Ross" is Blake Ross, one of the moving forces behind Firefox. Parakey is based on Firefox technology, and will be (partly) open source. Assuming that Facebook keeps those parts open source (and it's hard to see how it could avoid doing so without rewriting the code from scratch), that means that Facebook could well become something of an ally for free software.

Well, I suppose that's a good reason to join the Facebook stampede.

It's the Platform, Stupid

If you needed proof that operating systems were really irrelevant these days, try this:

When Facebook announced its platform, a set of application programming interfaces (APIs) and services that allow outside developers to inject new features and content into the Facebook user experience, Facebook, in essence, became the Social Operating System. Historically, the creation of an operating system, or a platform, has led to a new economy which includes a marketplace of applications.

The AppFactory provides funding, technical and business resources to help entrepreneurs identify, build, and monetize the next generation of applications. Since AppFactory investments are really bets on people and concepts, Bay will use an aggressive timeline and fast-track approach to awarding AppFactory funding. An entrepreneur's time is best spent developing the application and experimenting with variables that affect adoption, virality, and usage, while exploring reasonable theories about monetization.

That is, we're no longer looking at the OS-independent browser as a platform, but as a browser-independent social network as a platform - insulating the user even further from the operating system. What's next, an ecosystem based around a Facebook app? (Via TechCrunch.)

Opener Than Thou

What's interesting about the news that LinkedIn is going to "open up" is that it is happening as a direct result of competitive pressure:

He told me that over next 9 months LinkedIn would deliver APIs for developers, ostensibly to make it more of platform like Facebook, and create a way for users who spend more time socially in Facebook to get LlinkedIn notifications.

In other words, once somebody in a space starts opening up, its competitors simply have no choice but to follow if they want to keep the developers with them - absent unnatural constraints like lock-ins born of long-standing monopolistic behaviour....

MySpace - Closed, Facebook - Open

A little simplistic, perhaps, but it captures the spirit of the direction of both outfits, I think. Certainly, Facebook's decision to provide an API to third-party developers should provide a perfect test of the closed vs. open approach. I don't use either, but my money's (obviously) on Facebook. Should be interesting.

Welcome to the World of Social Network Churn

Being an old fogey, I don't care much about all these new-fangled social networks (even LinkedIn seems overly, well, chummy for my tastes). But they're undeniably important, especially for those young people. However, I think we are about to enter a new phase for social networks that is going to leave a lot of people - investors in particular - feeling queasy.

Looking past the vertiginous growth rates mentioned here, the real killer is at the end:

Bebo’s traffic share rose threefold in the year to April while MySpace grew around two and a half times, Hitwise found, with the former poised to overtake MySpace this month, having ranked number one for the last three weeks. But it’s Facebook that now seems to be the hottest property. Anecdotally, many of my friends who had only just discovered MySpace have now upped and left for the more structured communication confines of Facebook, where they are better able to reconnect with old classmates and colleagues.

I predict that this fickleness will be a defining feature of a world that is predicated on being a memeber of what's hot, and not being a member of what's not.

Welcome to the world of social network churn.

Once We've Got the Coop, Who Needs a Flock?

Mozilla Labs are working on the Coop:

The Coop will let users keep track of what their friends are doing online, and share new and interesting content with one or more of those friends. It will integrate with popular web services, using their existing data feeds as a transport mechanism.

Users will see their friends' faces, and by clicking on them will be able to get a list of that person's recently added Flickr photos, favourite YouTube videos, tagged websites, composed blog posts, updated Facebook status, etc. If a user wants to share something with a friend, they simply drag that thing onto their friend's face. When they receive something from a friend, that friend's face glows to get the user's attention.

Makes sense, if you're into that sort of thing. Can't see much space for Flock in the Coop, though. However, choice is good. (Via TechCrunch.)

It's a LibraryThing

Quite rightly, everyone raves about Wikipedia's million+ English-language articles as a monument of cumulative achievement. But in the background there's another major collaboration going on that's also talking telephone numbers: LibraryThing.

LibraryThing is an online service to help people catalog their books easily. You can access your catalog from anywhere—even on your mobile phone. Because everyone catalogs together, LibraryThing also connects people with the same books, comes up with suggestions for what to read next, and so forth.

and

LibraryThing is a full-powered cataloging application, searching the Library of Congress, all five national Amazon sites, and more than 45 world libraries. You can edit your information, search and sort it, "tag" books with your own subjects, or use the Library of Congress and Dewey systems to organize your collection.

If you want it, LibraryThing is also an amazing social space, often described as "MySpace for books" or "Facebook for books." You can check out other people's libraries, see who has the most similar library to yours, swap reading suggestions and so forth. LibraryThing also makes book recommendations based on the collective intelligence of the other libraries.

Recently, LibraryThing hit the six-million book mark; one knock-on consequence of this is that it includes works of even the most obscure writers.