Google: Don't Be Evil - Unless It's Profitable

I knew that GoDaddy was evil, but this tie-up between the company and Google suggests that the latter is moving deep into the darkness too.

The scheme goes by the inglorious name of "CashParking": basically, it encourages scammers to register every possible domain name, and then load the home pages up with Google AdSense to generate some money from the poor individuals who wander there by mistake. As a result, it will reduce the overall attractiveness and value of the Web, and encourage even more of this behaviour. Typical parasitism, in other words.

Shame on you, Google: aren't your soaraway profits enough? (Via Searchblog.)

Indian Summer of Code

I wrote earlier today about the fallacy of assuming that once you start offering money the spirit that informs the world of collaborative efforts like open content evaporates, leaving crass cupidity. It occurred to me afterwards, that we have already been here before.

Back in 1998, the first wave of open source IPOs hit. One of the main beneficiaries of the VA Linux IPO was Eric Raymond. As he wrote at the time:

A few hours ago, I learned that I am now (at least in theory) absurdly rich. ... VA had indeed gone out on NASDAQ -- and I had become worth approximately forty-one million dollars while I wasn't looking.

He then turns away from this typically self-centred story to examine (with characteristic insight) the wider implications of the IPOs that were happening:

Reporters often ask me these days if I think the open-source community will be corrupted by the influx of big money. I tell them what I believe, which is this: commercial demand for programmers has been so intense for so long that anyone who can be seriously distracted by money is already gone. Our community has been self-selected for caring about other things -- accomplishment, pride, artistic passion, and each other.

This is still true. As proof, witness the Season of KDE 2006:

As in 2005, KDE again was a participating organization in this years Google Summer of Code 2006. Many interesting and much needed project ideas were submitted and students from all over the world began to apply for them. The KDE project received more than 200 student applications. Sadly Google's capacities are not limitless and thus, only 24 students were selected to participate in Google's Summer of Code under the mentorship of the KDE project.

Driven by the urge not to let many good applications go to waste the KDE project decided to give many of the rejected students a chance to realize their ideas after all in the first Season of KDE. Since KDE does not have Google's financial capacities the students will not get paid for their efforts. Still it is a very good opportunity for students to get involved in KDE development while being mentored by an experienced KDE developer and as a result be an active part of the Free Software Community.

In other words, no Google moolah is flowing, but the aspirants coders are still coding - out of sheer hacker love. Kudos to the students for doing so, and to their mentors for giving their time. That's what this open stuff is all about.

ODF A.G. (After Google)

It's curious the low-key way that Google has joined the ODF Alliance. But there's no mistaking the impact and importance of that move. IBM's Bob Sutor has some interesting observations in this context. Two in particular:

It is up to Google to say what they want about this, but, as I noted last night, ODF Alliance membership jumped by 20 members in the few days following the news of their membership.

and

OpenDocument is bringing on a Renaissance of document creation and publishing. That which we used to know is being rediscovered and combined (mashed together) with what we have learned recently.

The orthodoxy of "this is how you create office documents" is going to fall by the wayside, though there will opposing kingdoms and battles and heretics and maybe even a few heros emerging.

Google's Deep Search

We tend to think of Google as an engine that finds matches for concepts, since that's how we frame our searches. But in fact, it's simply matching patterns - just try typing a few random characters into the Google box and searching for them: you'll be amazed what can turn up.

As this article indicates, those patterns could just as easily be binary sequences that go to make up executable files - which are simply a pattern with a different kind of "meaning". This seems to indicate that Google is not just indexing the manifest content of the Web, but the entire - and much larger - binary universe that is accessible in some way online.