A Different Perspective

As part of my random reading around the Web, I came across this site. For once, what caught my attention was not the espousal of "Open Innovation" at the bottom of the page, but the image at the top.

It's only small part of a well-known scene; I wonder why they chose it. Is there a hidden message there, perhaps - how, despite all this terribly deep and clever stuff we deep and clever chaps rattle on about, the dogs go on with their doggy life?