Can open source be democratic?

One of the most important messages in the history of free software – and computing – was posted 21 years ago, on 25 August 1991:

On The H Open.

Moving Firefox Fourwards

I last interviewed Mozilla Europe's Tristan Nitot a couple of years ago. Yesterday, I met up with him again, and caught up with the latest goings-on in the world of Firefox.

On Open Enterprise blog.

A Tale of Two Ballot Screens

Remember the browser ballot screen that Microsoft agreed to add as part of its settlement with the EU over competition issues? It's happening now:

Over the next few weeks, Microsoft will begin offering a “Web browser choice screen” to Internet Explorer users in Europe, as required by the European Commission. Internal testing of the choice screen is underway now. We’ll begin a limited roll-out externally next week, and expect that a full scale roll-out will begin around March 1, a couple of weeks ahead of schedule.

On Open Enterprise blog.

How Can We Save Thunderbird Now Email is Dying?

I like Thunderbird. I've been using it for years, albeit now more as a backup for my Gmail account than as my primary email client. But it's always been the Cinderella of the Mozilla family, rather neglected compared to its more glamorous sister Firefox. The creation of the Mozilla Messaging subsidiary of the Mozilla Foundation means that efforts are already underway to remedy that. But there's a deeper problem that Thunderbird needs to face, too....

On Open Enterprise blog.

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Spreading the Spreadfirefox Effect

One of the most powerful forces in free software is the community behind the code. Its potential can be seen most clearly in the Spread Firefox site, which has mobilised hundreds of thousands of Firefox users to spread the word about the browser. One of the ways they have done that is through coming up with designs for various uses.

Mozilla has (somewhat belatedly) taken note of that tremendous success, and hopes to produce a more directed version, called the Mozilla Creative Collective. As John Slater, Creative Director at Mozilla explains....

On Open Enterprise blog.

Is this OpenOffice.org's Firegull Moment?

One of the pivotal moments in the recent history of free software is when a small group of coders got fed up with the slow, buggy mess that was Mozilla, cut down and rewrote the code and created what eventually became Firefox....

On Open Enterprise blog.

Spreadthunderbird is Go

One of the reasons that Firefox has been successful is the extraordinary way that users have been mobilised as part of a vast, global marketing group without precedent. Tens of thousands – perhaps even hundreds of thousands – of people have added their pebble to the cairn of promotion to produce the market shares we see today for Firefox (particularly in Europe)....

On Open Enterprise blog.

Firefox 3 Is Given to the World – Or Maybe Not

On Linux Journal.

Spreading the News About SpreadFirefox 2.0

One of the most innovative and successful aspects of Firefox has been its distributed marketing approach centred on the SpreadFirefox site. This has had a facelift, and is now full of bold reds, oranges and, er, reds. I expect I'll get used to it. (Via Linux and Open Source blog.)

Firefox Hit 400 Million Downloads

This is worth quoting at length:

On November 9th, 2004, you all started a movement. Spread Firefox, supported by tens of thousands of contributors, took just 99 days to deliver 25 million downloads of Firefox to a world of people desperate for a better Web -- a Web that didn't overwhelm them with pop-ups, a Web that didn't infect their systems with viruses and spyware, a Web that was fun again, simply put, a Web that worked.

In less than six months, you all doubled that number to 50 million downloads, turned open source into a household word and reasserted the supremacy of choice and simplicity.

It took the Spread Firefox global community of activists only one year to reach the 100 million downloads mark and to let the world know that innovation was alive again on the Web.

And just one year ago you all helped to double that number again, to 200 million downloads. More than 50,000 of you, with Spread Firefox buttons and banners, not only helped Firefox achieve an amazing download milestone, but you all helped to make Firefox one of the world's most recognized and respected brands.

Today, you all have done it once again. With your amazing efforts, Firefox has reached 400 million downloads and demonstrated that not even the world's most powerful companies can keep people from a better, safer, and faster Web experience. You all, the grass roots and the heart of the Firefox movement, have helped hundreds of millions of people find that better, safer, and faster Web.

Even though these are downloads, not installed versions, it's still important to note that the rate at which people are trying out or upgrading Firefox is accelerating: 100 million in one year, 200 million in two years, but 400 million in three years. It will be interesting - and indicative - to see what happens in a year's time.

Spreading Spread Firefox

Most computer users by now have heard of the Firefox browser. This is hardly surprising given the extraordinary rate at which it is still being downloaded and diffused around the world well over a year since its formal launch.

Given that there have now been nearly 150 million downloads (converting that into a meaningful number of users is probably impossible), it is only natural that people think of Firefox as an incredibly successful free browser. It is that, certainly, but it is also much more.

After all, the open source community has shown time and again it can write great code: Linux, Apache, The GIMP, OpenOffice.org - choose your own favourite. But Firefox has done something else - something that has never been done before by a free software project.

It has translated the secret of open source's power - a huge, distributed and connected development team - into the sphere of marketing. The Spread Firefox site has mobilised tens of thousands of users - not as beta testers, as has been the custom previously, but as a guerrilla marketing force.

Most famously, that force was mobilised to pay for the double-page ad in The New York Times. Through the aggregation of many relatively small donations it was able to take out some high-price advertising. In other words, the approach scales.

But the real achievement of Spread Firefox is much subtler, and more diffuse. The tens - hundreds? - of thousands of active Firefox supporters are Microsoft's worst nightmare: a completely invisible - because distributed - team of product evangelists that it can never hope to pin down, let alone match.

This is such an important step beyond the traditional open source process that it is tragic not more has been done with it. For example, although there is a Spread OpenOffice.org, it is only now that a Spread KDE site has been created; both seem in their early stages. But where are all the others? Where are Spread Linux, Spread Thunderbird, Spread GIMP, Spread Audacity and the rest?

All these programs have enthusiastic users who could be directly mobilised across the Internet to spread the word about how good these applications are. Relying on old-fashioned, uncoordinated word-of-mouth is simply to throw away everything that has been learned from Spread Firefox - and to discard one of the strongest trumps in the free software hand.