Convergence of the Ads

Not quite the kind of convergence I was hoping for, but indicative of the way things are going:

Google is about to buy its way into in-game advertising, paidContent.org has learned, and WSJ is also reporting the same. It has been in talks to buy a small in-game advertising firm AdScape Media, in an attempt to bring its technologies, mixed with Google’s own contextual technologies, into the console and casual games market.