Showing posts with label adscape media. Show all posts
Showing posts with label adscape media. Show all posts

20 January 2007

Convergence of the Ads

Not quite the kind of convergence I was hoping for, but indicative of the way things are going:

Google is about to buy its way into in-game advertising, paidContent.org has learned, and WSJ is also reporting the same. It has been in talks to buy a small in-game advertising firm AdScape Media, in an attempt to bring its technologies, mixed with Google’s own contextual technologies, into the console and casual games market.