Convergence of the Ads
Not quite the kind of convergence I was hoping for, but indicative of the way things are going:Google is about to buy its way into in-game advertising, paidContent.org has learned, and WSJ is also reporting the same. It has been in talks to buy a small in-game advertising firm AdScape Media, in an attempt to bring its technologies, mixed with Google’s own contextual technologies, into the console and casual games market.
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In Game Ads = Free Games??? With such a push for branded game experiences, or in-game advertising by marketers, should these games be free if they receive advertising support? Read More at http://joannapenabickley.typepad.com/
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