Blogs 2.0

This is the kind of stuff that John Battelle is best at:

A brief dip into nearly every blogger's referral logs shows that a very large percentage of readers - nearly 40 percent in some cases - come directly from search - someone who put "steve ballmer throws chair" into Google, for example, and lands here.

Now, this person doesn't have any frame of reference about Searchblog, or its grammar, audience, or ongoing conversation. He or she is most likely to hit the post in question, read it (perhaps), and move on. This site loses a potential new reader, and this community loses a potential new member, because, in the end, I, as the publisher of Searchblog, have done nothing to demonstrate to that reader the wonders and joy that is Searchblog.

Interesting (says someone whose Google referrals are rather higher than 40%.)