And Another Reason that Rupe is Wrong...
...about his plans to gag Google, and embrace the beauteous Bing:
For the plan to work, it will also require that the vast, endlessly proliferating ecology of Internet filters, such as the millions of bloggers or tweeters or Facebook posters who recommend or summarize news stories, are eradicated from the Net. When searching for news, I'd rather find the original Associated Press article breaking a story, but in a pinch I will settle for a summary. The pathways in which information flows on the Internet are near infinite, and until now, have always been expanding in size and scope. I have paid subscriptions to the Financial Times and the Wall Street Journal, but I rarely have time to sit down and devour the daily publications from "front" to "back." I depend on a network of my own Internet filters to tell me what is important or newsworthy -- without them, there is simply too much out there for me to comprehend or absorb.
Poor Mr Murdoch, bless his cotton socks, is still thinking in terms of command and control - with him doing both; the Internet doesn't quite work like that - despite the best efforts of repressive governments around the world (I'm looking at *you*, Gordon).
Follow me @glynmoody on Twitter or identi.ca.