Showing posts with label press. Show all posts
Showing posts with label press. Show all posts

01 September 2009

Microsoft Impresses Itself Upon the Press

Roy Schestowitz has some astonishing documents up on his site that detail Microsoft's attempts to bend the press to its will:


Stephanie/Kate/Chuck, please find attached the PR response plan for the anticipated OSDL announcement. As discussed in our PR meeting this morning. David & I have spoken with Maureen O’Gara (based on go ahead from BrianV) and planted the story. She has agreed to not attribute the story to us. WaggEd actions include reviewing the positioning, review the proposed buddy mail, review Q&As, etc.

As well as the details of this "planting", there's also a fascinating list of journos and whether they are "negative" or "neutral" towards Microsoft. I'm not included in the list, so it looks like I'll never know what Microsoft think of my writing....