Showing posts with label image management. Show all posts
Showing posts with label image management. Show all posts

02 July 2007

Reputation Management in the Age of Google

Here's one good reason why you might want to blog:


At the height of the cyber-abuse, Sue Scheff, a consultant to parents of troubled teens, would type her name in a Google search box and brace herself: Up would pop page after page of attack postings.

The solution? Fight negative Google hits with positive ones:

In December, Scheff turned to ReputationDefender, a year-old firm that promised to help her cleanse her virtual reputation. She no longer dreads a Google search on her name. Most of the links on the all-important first page are to her own Web site and a half-dozen others created by ReputationDefender to promote her work on teen pregnancy and teen depression.

Remember: if you don't manage your reputation online by participating, someone else might....