Profits Without Intellectual Monopolies
Great interview with Mr Open Innovation, Eric von Hippel, who has these wise words of advice:
It is true that the most rapidly developing designs are those where many can participate and where the intellectual property is open. Think about open source software as an example of this. What firms have to remember is that they have many ways to profit from good new products, independent of IP. They’ve got brands; they’ve got distribution; they’ve got lead time in the market. They have a lot of valuable proprietary assets that are not dependent on IP.
If you’re going to give out your design capability to others, users specifically, then what you have to do is build your business model on the non-design components of your mix of competitive advantages. For instance, recall the case of custom semiconductor firms I mentioned earlier. Those companies gave away their job of designing the circuit to the user, but they still had the job of manufacturing those user-designed semiconductors, they still had the brand, they still had the distribution. And that’s how they make their money.
Follow me @glynmoody on Twitter @glynmoody and identi.ca.