Welsh TV over IP: Yeah, But Why?

As someone who has a Welsh name and not a little Welsh genetic heritage, I'm a big fan of expanding the provision of material in Welsh. But spending lots of dosh on yet another TV over IP platform ain't the way to do that:

Welsh-language broadcaster S4C (hardly rolling in it, thanks to digital TV launches and falling audiences in the multichannel era) has teamed with VC house Wesley Clover to invest £9.5 in Inuk, an Abercynon-based TV-over-broadband operator.

Inuk packages channels under its Freewire brand, including Freeview stations and some premium channels. Inuk also does VoIP. Both are targeted at student halls of residence (now up to 100,000 students), old people's homes etc.

S4C, which operates in place of Channel 4 on analogue platforms, is funded from advertising and a £97 million annual public grant. The investment comes via its S4CDM commercial unit.

Bizarre how normally sane broadcasters lose their marbles over IP-based solutions.