P2P'ers (Heart) CDs

Imagine:

A newly study commissioned by Industry Canada, which includes some of the most extensive surveying to date of the Canadian population on music purchasing habits, finds what many have long suspected (though CRIA has denied) - there is a positive correlation between peer-to-peer downloading and CD purchasing.

So tell me again why the music industry is pursuing the P2P crowd with such ferocity? Death wish, perhaps?