The Open Laboratory

In a sense, turning blog posts into a book - a blook - misses the point, which is that blogs are living, interactive things. Equally, if blog postings can thrive in that form, who am I to gainsay the move?

Certainly, I wish the splendidly-named The Open Laboratory (available from Lulu.com) every success. It's " a collection of 50 selected blog posts showcasing the quality and diversity of writing on science blogs".

Science blogs are, indeed, some of the most readable around, probably because their subject-matter tends to be more substantial than the usual fluff you find in the medium (and I speak as someone who has produced a fair amount of fluff in his time.) It's also probably significant that the ScienceBlogs site is one of the more successful attempts to unify and consolidate related blogs.

Of course, you can still read the posts online (or the longer list of suggestions for inclusion), which makes the collection thoroughly OA. (Via Open Reading Frame.)

Blooks Like the Future

Blooks are generally blogs turned into books, but I suppose we can stretch the term to include books that are available from blogs. Here's a heartening story about the latter type.

A novelist became fed up waiting for an agent or publisher to deign to acknowledge his existence (don't we all know it?). So he did the obvious thing: bunged it up on his Web site for anyone to download. His reasoning?

I'm putting this full-length novel online and encouraging you to read it, send it to your friends, blog about it, distribute it on your blogs, etc. and we'll all see what happens. Maybe nothing. But maybe ... something. In fact after weighing the pros and cons of doing this, I can't find any actual downside.

I wrote The Agency Delta because I had a story. Now I want people to read it. I think it's a great story. Now tell me what you think.

This is the future, you writer people. (Via Self Publish Blooks.)

(B)looking Back

I wondered earlier whether blogified books were bloks or blooks, and the emerging view seems to be the latter, not least because there is now a Blooker Prize, analogous to the (Man)Booker Prize for dead-tree stuff.

I was delighted to find that the Blooker is run by Lulu.com, discussed recently by Vic Keegan in the Guardian. Lulu is essentially micro-publishing, or publishing on demand: you send your digital file, they send the physical book - as many or as few copies as you like. You can also create music CDs, video DVDs and music downloads in the same way; Lulu.com handles the business end of things, and takes a cut for its troubles.

Nonetheless, the prices are extremely reasonable - if you live in the US: as Vic points out, the postage costs for books, for example, tend to nullify the attractiveness of this approach for anyone elsewhere in the world, at least from a financial point of view. But I don't think that this will be a problem for long. For Lulu.com is the brainchild of Bob Young, the marketing brains behind Red Hat, still probably the best-known GNU/Linux distribution for corporates.

I emphasise the marketing side, since the technical brains behind the company was Marc Ewing, who also named the company. As he explained to me when I was writing Rebel Code:

In college I used to wear my grandfather's lacrosse hat, which was red and white striped. It was my favourite hat, and I lost it somewhere in Philadelphia in my last year. I named the company to memorialise the hat. Of course, Red and White Hat Software wasn't very catchy, so I took a little liberty.

Young, a Canadian by birth, was the perfect complement to the hacker Ewing. He is the consummate salesmen, constantly on the lookout for opportunities. His method is to get close to his customers, to let them tell him what he should be selling them. The end-result of this hands-on approach was that he found himself in the business of selling a free software product: GNU/Linux. It took him a while to understand this strange, topsy-turvy world he tumbled into, but being a shrewd chap, and a marketeer of genius, he managed it when he finally realised:

that the one unique benefit that was creating this enthusiasm [for GNU/Linux] was not that this stuff was better or faster or cheaper, although many would argue that it is all three of those things. The one unique benefit that the customer gets for the first time is control over the technology he's being asked to invest in.

Arguably it was this early understanding of what exactly he was selling - freedom - that helped him make Red Hat the first big commercial success story of the open source world: on 11 August 1999, the day of its IPO, Red Hat's share went from $14 to $52, valuing the company that sold something free at $3.5 billion.

It also made Young a billionaire or thereabouts. He later left Red Hat, but has not lost the knack for pursuing interesting ideas. Even if Lulu.com isn't much good for those of us on the wrong side of the Atlantic, it can only be a matter of time before Bob listens to us Brit users (to say nothing of everyone else in the world outside the US) and puts some infrastructure in place to handle international business too.

The Blogification of the Cyber Union

I suppose it was inevitable that Google would go from being regarded as quite the dog's danglies to being written off as a real dog's breakfast, but I think that people are rather missing the point of the latest service, Google Page Creator.

Despite what many think, Google is not about ultra-cool, Ajaxic, Javascripty, XMLifluous Web 2.0 mashups: the company just wants to make it as easy as possible for people to do things online. Because the easier it is, the more people will turn to Google to do these things - and the more the advertising revenue will follow.

Google's search engine is a case in point, and Blogger is another. As Blogger's home page explains, you can:

Create a blog in 3 easy steps: (1) Create an account (2) Name your blog (3) Choose a template

and then start typing.

Google Page Creator is just the same - you don't even have to choose a name, you just start typing into the Web page template. In other words, it has brought the blog's ease of use to the creation of Web sites.

This blogification of the Internet is a by-product of the extraordinary recent rise of blogs. As we know, new blogs are popping up every second (and old ones popping their clogs only slightly more slowly). This means that for many people, the blog is the new face of the Web. There is a certain poetic justice in this, since the original WorldWideWeb created by Tim Berners-Lee was a browser-editor, not simply a read-only application.

For many Net users, then, the grammar of the blog - the way you move round it and interact with its content - is replacing the older grammar of traditional Web pages. These still exist, but they are being shadowed and complemented by a new set of Web 2.0 pages - the blogs that are being bolted on by sites everywhere. They function as a kind of gloss explaining the old, rather incomprehensible language of Web 1.0 to the inhabitants of the brave new blogosphere.

Even books are being blogified. For example, Go It Alone!, by Bruce Judson, is freely available online, and supported by Google Ads alongside the text (like a blog) that is broken up into small post-like chunks. The only thing missing is the ability to leave comments, and I'm sure that future blogified books (bloks? blooks?) will offer this and many other blog-standard features.

Update: Seems that it's "blook" - and there's even a "Blooker Prize" - about which, more anon.