Dopplr Doubles Up

They say that if you can't measure it, you can't manage it. That's certainly true in terms of the carbon footprint of air travel. If you're not aware of how much you're producing, how can you set about minimisiing it sensibly?

Now you can, thanks to Dopplr:

On Thursday at ETech, Gavin Starks announced that Dopplr is teaming up with AMEE to help you measure your travel carbon footprint.

We’re still putting the finishing touches on this feature, but we’re previewing it with alpha-testers this week and it’ll be launching soon. Measurement is just the first step along this road, and we’ll be working with AMEE to make sure you have pointers to the information you need to understand and act on this data.

This is a great example of how the very latest in Web 2.0 approaches can make a difference to the real world too.

Coincidence? I Don't Think So

Here's a nice analysis of what makes today's Internet services tick:

Dopplr can show me when a distant friend will be near and vice versa. Twitter can show me what my friends are doing right now. Wesabe can show me what others have learned about saving money at the places where I spend my money. Among many other things Flickr can show me how to look differently at the things I see when I take photos. And del.icio.us can show me things that my friends are reading every day.

It's all about making connections, creating a community and finding a commonality. The post calls this "surfacing coincidences" but I think that "coincidence" is the wrong word, since it suggests something random and casual; what we're talking about is an action that is much more directed: people looking for like-minded, like-thinking, like-doing people. (Via John Battelle.)