Welcome to ... The Spittoon
Last night I had the pleasure - and privilege - of attempting to hack the minds of a roomful of young scientists. It was my usual Digital Code of Life riff, and in the course of preparing my thoughts I wandered over to the 23AndMe site. This, you will recall, is:a web-based service that helps you read and understand your DNA. After providing a saliva sample using an at-home kit, you can use our interactive tools to shed new light on your distant ancestors, your close family and most of all, yourself.
It is also the company set up by the wife of one of the Google founders - you can join the dots yourself.
But one thing I'd not come across before was the company's blog - called, rather charmingly, The Spittoon....