Mozilla's Middle Kingdom Mess

Mozilla is a disaster in China:

With more than 160 million Internet users, China is the world's second-largest Net market and is likely to overtake the U.S. as No. 1 by the end of the decade. More than four-fifths of China's Internet users use IE to go online, mostly because it's bundled with the Windows operating system. Homegrown companies Maxthon—a private company based in Hong Kong—and Tencent —the Shenzhen-based operator of China's most popular instant messaging service—both have browsers based on IE kernels that are the second and third most commonly used in China.

Mozilla estimates there are 3.5 million regular Firefox users in China, giving it just 2% of the market. (According to June, 2007, figures by Onestat, Mozilla has a 19.65% market share in the U.S.) Mozilla has set a goal of grabbing a 5% market share in China "as quickly as possible," says Gong.

The problem?

In the West, Mozilla has been able to eat away at IE's market share by promoting Firefox as a free open-source software project. In China, the open-source movement is having a harder time gaining traction because of widespread software piracy. With pirated copies of Windows XP or Vista selling on the street for less than $2, there is little economic incentive for Chinese Internet users to download Firefox.

The solution?

Bill Xu, founder of the ZEUUX Free Software Community, a Beijing group that promotes open source, points out that for Firefox to succeed in China, it shouldn't compete on cost but by stressing its security features. "IE isn't very secure. It's plagued with a lot of add-ons, malware, and viruses. Firefox is more secure, and that's the main reason a lot of users choose it," he says.

Well, I think this may require some more creative thinking. It's not just a matter of saying "security", not least because Firefox has its own security problems, and it will be easy to defeat that tactic. Perhaps we need more Firefox plugins that serve the Chinese market, specific to the Chinese language, for example.

In any case, this is getting serious: failure to make inroads into the Chinese browser market undoes much of the good work in Europe, where Firefox is getting close to a majority share in some markets.