Showing posts with label records. Show all posts
Showing posts with label records. Show all posts

22 September 2008

Of Digital Abundance and Analogue Scarcity

Recently, I’ve started buying records. I’ve decided that CDs just aren’t enough of a collector’s item. Since I can own all the music I could ever want digitally, I want to buy something that looks nice, special, and something that’s going to be fun to browse through in a couple of years. Records are beautiful collector’s items, CDs don’t even come close; especially because records are almost always available in special limited editions with coloured vinyl, posters, extra sleeves and whatnot. I also prefer the warm, soothing sound of records compared to the sound you get from CDs and especially MP3s, which - contrary to what some may believe - do not have nearly the same sound quality as CDs or records.

This is one way for the music industry to make money: sell *records* again....

14 January 2008

Has EMI Finally Heard the Music?

I'm not the biggest fan of private equity companies, but they do have the virtue of being ruthlessly logical: they are not enslaved by history, just by greed. That means they are not frightened of radical thinking or radical solutions if it brings them more of the foldable stuff. Thinking like this:

The record business - in which 85 per cent of artists are lossmaking and EMI pays £25m a year to scrap unsold CDs - "is stuck with a model designed for a world that has changed and gone forever", he says.

His solution is to switch from pushing CDs to pulling consumers towards music in different forms. One element will be focus groups. "People say the music industry is more creative and the customer doesn't know, only the creatives do.

"When you look at which car companies are succeeding it's the ones which work with their customers. Are clothes not creative? Is fashion not creative? Is food not creative? The only real difference is these industries have learnt to work with the customer and not force-feed them," he argues.

So, he seems to get the idea of listening to customers, which is good.

Surprisingly, he says that Radiohead, the band that ditched EMI last year to launch their latest album online, made the right choice. "Radiohead had the right idea. They understand their fans. They realise some of them want the premium box set. I'm one who bought one, and paid the full price. What Radiohead showed the industry was that it isn't one answer for all artists or indeed for every customer."

Which indicates that he also realises what the record business is really about: selling scarce commodities like analogue objects and unique relationships.

29 October 2007

In the Digital Age, Analogue Makes the Money

Further hints that the way to make money with digital content is to go analogue:

Why do so many people still love vinyl, even though its bulky, analog nature is anathema to everything music is supposed to be these days? Records, the vinyl evangelists will tell you, provide more of a connection between fans and artists. And many of today's music fans buy 180-gram vinyl LPs for home listening and MP3s for their portable devices.

"For many of us, and certainly for many of our artists, the vinyl is the true version of the release," said Matador's Patrick Amory. "The size and presence of the artwork, the division into sides, the better sound quality, above all the involvement and work the listener has to put in, all make it the format of choice for people who really care about music."

Yup, yup and yup.